We have been seeing many social media management trends emerge as we approach closer to the end of the year, from the possible downfall of Instagram’s likes feature to the incredible growth of TikTok among the youth. These trends come and go, and we are here to look out for its effects and how we can benefit from it. Whether you’re an influencer, trying to grow your business to attain a wider reach using social media management, or a social media marketing manager, you should definitely have a lookout for the latest trends in social media.
During this uncertain situation, the pandemic has made everyone transition into the digital age. Since face-to-face interaction has been minimalized, people have turned to social media as a means of communication, to fulfill business transactions, and to connect digitally more and more each day. To fulfill the demand for social media management roles, new social media marketing companies have been established and various social media management packages are being offered at this moment. A freelance social media manager can also handle any social media management services people need; they are most needed as a social media account manager.
With that amount of activity going on, users have created trends and social media management platforms added new features that changed the way social media management works.
Here are some trends in 2020 that you should know about:
Advanced and personalized paid ads
Brands investing in advertisements earn a great return on investment as well as a wider reach of visibility with new clients. Back then, when the average consumer encounters an ad, they will instinctively deter themselves from it. Why? Because people do not accept the notion that they are being sold to. But now, things have changed, consumers are well aware of ads, their purpose, and are comfortable with it because the concept of social shopping has been normalized.
Aside from the improvement of how consumers react with ads, social media platforms have upped their social ad game by providing businesses personalized ad experiences as a social media management proposal where they can change how their ads look and have an option to only show the ad for target customers.
Instagram removes likes
Being one of the largest social media platforms, Instagram has a huge number of users. With that said, any major changes would have a significant impact on the world of social media. A major change has been proposed by Instagram which is to remove the likes feature for posts. Their reason for this is for followers to focus on the integrity of the post, not the number of likes it gets. But the likes feature will not be completely removed, only the user who shared the post will see the total number of likes the post got.
The likes feature is one way of measuring a brand’s return on investment, especially with influencer marketing rising. Without the likes feature, the efficiency of marketing campaigns would be difficult to determine. Users suggest that the reason behind the removal of likes implementation would urge businesses to invest in Instagram’s very own ads to track the ROI. A solution to that problem is to hire an Instagram management service to help Instagram users keep their following.
Influencer marketing
The state of social media today is being dominated by influencers. These people are part of brand marketing where brands encourage them to promote products in exchange of money. This strategical marketing is highly effective since investing in influencers cost less than paid ad campaigns and have greater ROI. The number of influencers has been rising for the past years and businesses use this as an opportunity to invest in them.
Video content domination
One of the most engaging types of content to date is video content. Videos have been dominating the social media scene for many years and more platforms have been incorporating it to their features such as Facebook and Instagram. Short videos such as Stories and TikTok are also ruling social media. This type of content is deemed to be the future of social media content.
A study by Cisco has predicted that by 2022, 82% of all online content will be video content, whether long or short videos, success is predicted. Major social media platforms such as Facebook, Instagram, TikTok, and YouTube have found a significant number of engagements with video content. With these facts at hand, there is no doubt that video content will continue to conquer the social media world.
TikTok
TikTok is a platform that provides all kinds of short-form video content that has been around for a couple of years now, but its full-blown success only started in 2019. It was initially used by young users for lip-syncing videos which were characterized as obscure at first but later changed as the content has diversified. At this moment the social platform is continuing to rise with 1.5 billion users all over the world and numbers will keep on climbing because of the fact that TikTok is considered as a trend maker. Although the platform is currently used by the majority of the youth, businesses are taking this opportunity to promote their brands as a form of influencer marketing.
The rise of social media communities
In social media management, constant interaction with the community is essential. It helps users to feel comfortable with the company / individual they are following, and results in building a loyal community of targeted followers.
The concept of social media communities is not new. The role of social media is to connect people no matter the distance. That would be helpful for people who want to expand their reach to the rest of the world. It is also an opportunity for individuals to share their common interests for a particular topic or brand. Businesses utilize their communities to gain feedback, insights, and promote their products and they seek help from a social media community manager for successful growth in organic social media management.
Facebook and Instagram shopping
Facebook acknowledges that small businesses make up most of the revenue and keeping these businesses stay afloat even in difficult situations is integral to Facebook’s e-commerce plans. With this in mind, Facebook has launched Facebook Shops to provide small businesses with the opportunity to sell their products on Facebook and Instagram. There is also a high probability that Facebook’s e-commerce plans will be integrated throughout the different applications that Facebook owns such as Instagram Direct, WhatsApp, and Messenger. Video content has proven to be effective with promotions and campaigns and Facebook shops will make that option possible for businesses to sell their products live.
Here’s how it works – Businesses create a shop section on their Facebook page or Instagram profile and upload their products to enable customers to browse, share, save, buy their products. These products will also be available on Instagram and users can navigate between both apps with just one tap or click. Also, businesses don’t have to go through the hassle of dealing with promotions because services from companies such as a Facebook marketing company or social media advertising agency will provide that for you.
There are many trends that will conquer the social media world. The trends we’ve mentioned are only some of them. Knowing how trends work will be an advantage to stay ahead of competitors. There is a need to have a competitive spirit in social media platforms, so users should keep an eye out for rising trends because it may benefit you in many ways.